In India, beauty means fairness for many peoples and they are obsessed with fairness. From long time in India people think that no one can be beautiful without fairness. People want to be fair here, especially girls in India.
Indian Market is good for fairness product. Companies are earning too much from fairness product in India by online advertisement that shows that a normal person uses their creams and he/she became fair.
It is myth that fairness is important or it is really part of beauty? What you think about it ?